The healthy lifestyle trend is at its peak throughout the year. You may get far more nutrition from fresh juice than from soda or food. Your seat can represent heaven on earth (fresh fruit, cold drinks, etc.), while in winter, it will be a lifesaver for vitamin "shots".
Although starting prices are always high, competition is relatively low in the juice bar sector. One of the undoubted advantages is that the menu can be expanded by adding items gradually and increasing the ranges.
Types of juice bars
The juice bars can be divided according to their location: fixed, in the type of coffee, and mobile, in street food. A juice bar is always a small place, and the concept is for a wide range of drinks and some foods. If cakes, chocolate, or coffee appear on the bar, it causes a certain change in the type of activity.
A mobile bar is a perfect idea for the summer. Then it would help if you mainly had electricity for juicers and refrigerators. A beer garden is only a year-round option if you plan to open it in a country with a warm climate year-round. The juice bar, for example, located in a shopping center, can operate continuously, regardless of the season.
Business plan for a juice bar
How do I control a juice bar? Any food establishment needs a juice bar business plan and a good strategy, especially if you intend to open it with investor funds or a loan. You can create such a plan, if possible, yourself.
An efficient business plan must include:
- Competitor research
- Development perspectives
- Projections of investments and monthly expenses
- Calculation of profitability and return on investment
The right location
As already mentioned, a juice bar can be arranged in two ways: stationary and mobile. In the first, we do not have to worry about buying a stroller and, among other things, about the weather. The stationary business allows you to build a development strategy and predict daily demand and, therefore, the required inventories. By using a mobile point, you don't have to worry about the rental, and in the case of weaker sales, you can always change the bar's location. There are pros and drawbacks to both forms of writing, and the decision of whether to choose one over the other relies on your particular tastes and expectations. Like restaurants, bars, and cafes, a juice bar should be located in an area with a lot of foot traffic. For starters, it pays to define your target customer group. Fresh-squeezed juices are quite expensive, so it's not worth targeting groups of people who can't afford those prices. You can rent a 4-8 square meter kiosk at a mall, airport, or gym. People like a glass of fresh juice during a shopping session or post-workout, so opening your juice bar at the gym, for example, might be a good idea.
To develop brand awareness, you can attend local exhibitions, food and music festivals, sporting events, and trade shows. To do this, you should establish a fixed monthly income, and your earnings will be solely dependent on the quality of the service you give and the amount of money you invest.
Before you decide to compete, it is important to do your homework to determine whether your surroundings have any competitors. Sharing your audience will decrease the number of customers and revenue, and a business will sooner or later collapse. If you are ready to fight for customers with the highest quality products and services, you can give this location a try. However, it may not be worth the risk; instead, it is better to think about opening the premises in a less competitive area.
The best way to profit
Another strategy to earn more money is to sell items with greater margins, for example, orange, grapefruit, and apple juice.
Rank
The bar menu is mainly based on concepts. The base remains the same (fresh juice and smoothies), and the extra part is up to you and your imagination. You can add smoothies, tea, coffee, fresh lemonade, new mixes, and unique combinations to extend your reach. And who knows, you might become the pioneer of a new trend in the world of juices!
Entering into any of these areas will involve an additional investment: equipment, staff training, storage, and product delivery. Observe your customers and ask them what else they would like to try and what is missing from the menu. They may want you to offer them cookies, coffee, ice cream, etc.
For example, fruit salads and desserts are a good choice for business centers, while cookies, ice cream, and frozen yogurts are better suited for mobile points and kiosks. You should think about your menu before developing a business plan. By the way, failing to do so is one of the most common mistakes restaurant owners make. Note that the menu affects the list of teams, vendors, and employees. For example, vegetables need to be washed and peeled well, which can be difficult to do in a tight space in a mall. Alternatively, you can order ready-made peeled vegetables from other vendors. Selling coffee involves buying a coffee machine and hiring a barista;
Juice Bar Equipment
Probably most of your initial expenses will be on basic equipment. Will need:
- Multifunction juicer,
- Citrus juicers,
- Automatic vegetable and fruit peeler,
- Refrigerators,
- Cash register/point of sale,
- Bar,
- Showcases/display cabinets,
- Blender,
- Vibrating screen,
- Ice machines,
- Inventory storage cabinets.
Personal
Compared to a large restaurant, in our case everything is quite simple: you need at least two people. Generally, the bar's opening hours will coincide with the opening hours of a shopping center or business center (it depends on where you put your juice bar)
However, hiring staff is as responsible a task as choosing equipment. First, employees contribute to the average bill, which ultimately means revenue. Even if the pub setting is spectacular, if the service is inefficient and rude, people will stay away. Most persons who live a healthy lifestyle are included in the target group. Parents with children are also customers.
When hiring, you don't need to look for special skills. The juice bar equipment is not the most difficult to learn, so it should be enough to explain once or twice to the new hire what and how. Don't forget to motivate and encourage your employees to do their best and take appropriate action when necessary.
Marketing strategies
In most cases, people buy natural juices spontaneously and do not plan (such as when reserving a table at a restaurant); This makes it difficult to implement a complex marketing strategy. While there are more things you can do, here are a couple to get you started:
- Think of a catchy name
- Design an eye-catching logo that will look great on aprons, mugs, and other decorations.
- Diversify the menu and create your unique items,
- Create and promote an Instagram account,
- Send special offers.
Advertising ideas
- Registered packaging.
- Special menu for children.
- The menu is expanded with coffee, tea, lemonade, ice cream, frozen yogurt, healthy pastries, salads, etc.
- Opening some points.
Juice bar profitability
The margins on the juice bar are 300-500%, which is not surprising. The income from the sale of beverages must be at least twice the price of the ingredients. In other words, you will not earn a profit, and you will not get a return on your investment. Average sales are around 20 liters of juice per day. This is an average figure that depends on the day of the week and the traffic in each of them. To be certain, it's worth finding out how much the finished item costs to make and compare it to the final price. If the results vary significantly, then it must be because of the kind and amount of components or additions used.
Considering the average costs and income, the return on investment should appear between the 6th and 12th months of operation. Getting a daily sale of 20 liters takes an average of up to six months. The mall bar can sell 30 to 40 liters a day on weekends and only 10 liters on weekdays. For this reason, many entrepreneurs add additional products to the menu: tea, coffee, ice cream, fruit desserts, etc., to increase the average score and ensure a more stable daily income.