What do I need to open a new beauty salon or hairdresser?
The beauty sector has always been a market full of possibilities and opportunities, it is quite promising because it presents countless business alternatives and investments for entrepreneurs, betting on this and opening a beauty salon can be an opportunity for many people to achieve the dream of having your own business.
And it is that not only the fact of having options seen from the economic side but the beauty sector is also characterized by being indeterminate, that is, this service is governed by people's tastes and these are constantly changing, it does not happen a long time when there is a new fashion, new styles, new shapes, etc.
With this in mind, below we will share everything you should take into account when setting up your own beauty salon.
Why open a hair or beauty salon?
We consider this data to be more than decisive, when identifying a market that has been in force, without exaggerating, since the beginning of human life, perhaps before not seen as a service, but as an actor, and continues to be current today. today and still growing.
For many women, going to the hairdresser is a decision of first necessity, and it is an issue that not only carries feminine needs, more and more men put aside prejudices regarding vanity and take more time to take care of their physical appearance; As we mentioned before, it is too broad a sector, and not only must have a service to satisfy tastes, but also by genders, by lifestyles, by cultures, by seasons, ages and an endless number of parameters that differentiate services that can be offered.
The beauty business has great potential. Women are reluctant to go out into the streets with bad hair, sloppy haircuts or color. This interest in their personal image helps to energize the sector , regardless of the economic context that occurs at that time. It is a market that advances with the times but also requires the support of its public, those who value their experience, work and knowing how to enjoy life.
Steps to open a beauty salon:
Before making the decision to set up your own beauty salon, you should sit down and meditate on different aspects to take into account, regardless of the country, city or town where you want to start it, there are generic topics that apply to any site, the results vary according to culture, laws, policies and demographics.
We leave you a list of steps that we consider useful:
1. Market study
Like any new business, you need to have a previous analysis of the market you are going to access. Being clear that the beauty salon will be your business focus, you begin to investigate what your target audience is looking for, what they ask for, what they like and in the same way see the existing companies, your competition, what they are offering and what they it is necessary; the gap where you can enter and achieve a differentiation that responds to a preference of your business.
Use tools to carry it out, you don't have to invest money, and it will help you to segment not only your customers but also your services, tools such as online surveys, monitoring on social networks or study of online trends, among others.
2. Business plan
At this point you begin to compare more specific issues of your business , planning is a necessary tool to undertake in any sector, you must create a barbershop business plan for the best planning. it is a guide for the operation of your company and can show you how this venture will be viable . You can include methodologies such as the SWOT analysis that analyzes the situation of the company internally and externally and from there you can generate strategies that allow you a priori to see the different scenarios and the application of solutions.
3. Documentation and legal issues
This is an essential point for the constitution of the company as such, it is a step that due to the process and time involved becomes tedious, but impossible to avoid. The necessary requirements vary according to the location of the premises, therefore we will include it in the information for each country.
4. Choice of venue
The location of the beauty salon, the place where the activity will take place, is going to be a determining element for the profitability of the business. It is necessary to take into account certain characteristics when searching: moderate or high traffic, close to meeting points in view of many, parking areas, businesses around but that are not competitors; you can also take into account the purchasing power of the area.
5. Budget
Although it starts from the fact that you already have an approved capital or credit for the investment of your beauty salon, it is important to analyze the previous steps to have an objective and grounded confidence. In the budget you have, you must include different factors that can increase or decrease the investment, depending on the type of services, the type of client, and the location, the amount will vary significantly. The conditioning of your premises will take a large part of this amount.
6. Observe the details
Observing is a continuous action, before, during, and after opening your beauty salon, it is something that very few companies do and therefore many others do not obtain the expected result. People are always talking about their needs; With the rise of social networks and their synchronization with companies, customers of products or services are constantly commenting on their experiences; So listen, observe, read, ask and question everything you offer and how your customers are perceiving it; the purpose is always the satisfaction generated by your service.